Position

Senior Lecturer

Teaching areas

School of Sport

Qualifications

• Master in Applied Management
• Bachelors of Laws
• Certificate in Tertiary Teaching
• National Certificate in Adult Literacy Educator (NCALE)
• Certificate in Psychology for High Performance Sport.
• World Rugby Educator

Contact details

Biography

Fran has been involved in education and training for over 20 years in different capacities ranging from teacher to director and sitting on school boards and national associations. His leadership and innovative nature have led him to start multiple companies and organisations in his professional life and he is currently a Senior Lecturer at Manukau Institute of Technology, Trustee and Board Member at the Malakai Alatini Trust, and Mental Skills Coach at Sacred Heart College.

Fran is an engaging and innovative educator with experience in the United States, South America and New Zealand. His industry engagement focused on connecting students with future employment and development opportunities which has led to the development and delivery of the contextualised delivery of the NZ Diploma in Sport, Recreation and Exercise at different sport organisations and the organisation of overseas internships for his students.

Academic areas of research and teaching are: sport management, communication, organisational behaviour, leadership, conflict management, coaching pedagogy and sport psychology.

His latest research activity includes: Team management structure which provides a cultural framework that drives performance in New Zealand Rugby, consulting in culturally diverse environments, and management of teams throughout New Zealand rugby to apply a learning organisational model to drive performance.

Why I love MIT

I have the chance to work with students who will be leading our sport industry once they graduate from MIT, and the chance to develop and deliver programmes that are fit for our sporting community.

Professional sporting involvement in the community

• Counties Manukau Rugby Football Union – Diploma Programme Lead & Student Internship Co-ordinator
• Sacred Heart College – 1^st XI Mental Skills Coach, 2^nd XI Football Head Coach
• AFLNZ Women’s Premiership – Central Shakers Coach
• Malakai Alatini Trust – Trustee (develop programmes to develop athletes in rugby and their vocational and educational pathways)
• MentorSport – Director of Mentoring (Mental Skills and Athlete Transitions, work with professional soccer players and Olympic and Paralympics athletes in Latin America).

Publications

• Bo, H. H., Valantine, I., Seiler, S., Anderson, D. J., Zhao, T. T., Hogg, C., ... & Zhang, J. J. (2023). Do Management Teams throughout New Zealand rugby apply a Learning Organization Model to drive performance. Global and Local Perspectives of Sport Management: Book of Abstracts of the 4th World Association for Sport Management World Conference. p.85-86 http://dspace.lsu.lt/handle/123456789/111
• Bo, H. H., Valantine, I., Seiler, S., Anderson, D. J., Zhao, T. T., Hogg, C., ... & Zhang, J. J. (2023). The Contribution of contextualized learning in Sport Organisations. Global and Local Perspectives of Sport Management: Book of Abstracts of the 4th World Association for Sport Management World Conference. p. 86 http://dspace.lsu.lt/handle/123456789/111
• Serrano, F. (2020). “Management teams throughout New Zealand rugby apply a learning organisation model to drive performance”. https://hdl.handle.net/10652/5634
• Mastromartino, B., Valantinė, I., Kim, A. K., & Pitts, B. G. (2019). Team management structure provides a cultural framework that drives performance in New Zealand rugby. The world voice of sport management: book of abstracts of the 3rd World Association for Sport Management world conference. 154-155 https://www.researchgate.net/publication/350072537_The_World_Voice_of_Sport_Management_Book_of_Abstracts

Reviewed Journal  Articles

• Ni P and Feng L (2023) Improving collegiate student-athletes’ well-being: exploring the roles of openness to experience, knowledge sharing and perceived coaching effectiveness. Front. Psychol. 14:1191622. doi: 10.3389/fpsyg.2023.1191622
• Sato S, Kinoshita K, Kondo M, Yabunaka Y, Yamada Y and Tsuchiya H (2023) Student athlete well-being framework: an empirical examination of elite college student athletes. Front. Psychol. 14:1171309. doi: 10.3389/fpsyg.2023.1171309

Conferences

• Serrano, F. (2023). Do Management teams throughout New Zealand rugby apply a learning organisation model to drive performance? 4th World Association for Sports Management World Conference. Doha, Qatar 5-8 March 2023.
• Serrano, F. (2023). The contribution of contextualised learning in Sport Organisations. 4th World Association for Sports Management World Conference. Doha, Qatar 5-8 March 2023.
• Serrano, F. (2021). Do Management teams throughout New Zealand rugby apply a learning organisation model to drive performance? 15th World Congress, International Society of Sport Psychology. Taipei, Taiwan. 30 September to-4 October 2021.
• Serrano, F. (2019). Team management structure provides a cultural framework that drives performance in New Zealand rugby. 3rd World Association for Sports Management World Conference. Santiago, Chile 16-19 October 2019.

Presentations

• Chasauka, K., Dijkstra, G., Serrano, F., Weight, E., (2023). Global Teaching Excellence – Student Engagement. Webinar International Council for Sport Science & Physical Education. Germany, 3 July 2023
• Alatini, P., Leger, A., Serrano, F., Serrano, V., Wara, J. (2023). All Natives! Preserving identities through rugby. Webinar Altiplano Foundation. Arica, Chile 18 May 2023
• Serrano, F. (2022). How to drive performance whilst ensuring athlete wellbeing. TBR Coach Development Workshop. Auckland, New Zealand 30 May 2022
• Serrano, F. (2022). Defining Success for a Team. TBR Coach Development Workshop. Auckland, New Zealand 1 July 2022
• Serrano, F. (2021) Cultural Competence of Coaches, Coaching Environment, and Modern Leadership and Management for Coaches. Manukau Institute of Technology Research Colloquium. Auckland, New Zealand. 1 September 2021.
• Serrano, F. (2021) Cultural Competence, Coaching Environment and Modern Leadership & Management Approaches for Coaches. Manukau, New Zealand  21 July 2021
• Serrano, F. (2020). Post COVID-19, Adapting to New Normal. 2020 Manukau Institute of Technology Research Colloquium. Auckland, New Zealand. 28 May 2020.

Research interests

Organisational behaviour in sport, leadership structures in teams, learning organisation structures, athlete transitions, wellbeing support structure for athletes, strategic management in sport and community organisations.

Research links

• Orcid
• Research Gate
• Frontiers

Awards and grants

• 2011 MIT Staff Excellence Award
• 2014 MIT Excellence Award “Living the Values”
• 2019 MIT Excellence Award “We are Connected”
• 2020 MIT Teaching Champion Excellence Award
• 2020 MIT New and Emerging Researcher Excellence Award.

Memberships and affiliations

• International Society of Sport Psychology, Member.
• World Association of Sport Management.

Podcast links

• The Paddock with Fran Serrano
• Class Talks with Fran Serrano
• Rugby -Ed with Fran Serrano

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