Marketing in a Digital World
Course highlights
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.
Topics include:
- Digital tools for developing innovative new products
- Digital tools for persuading customers to buy your products
- Digital tools for effectively distributing your products
- Digital tools for setting the right prices for your products
Key facts
| Provider | University of Illinois at Urbana-Champaign |
|---|---|
| Course Type | Interactive course |
| Level | Advanced |
| Pre-requisites | Basic understanding of topic will help. |
| Availability | Fixed classes. Regular start dates scheduled. |
| Certification/upgrades | Free. Paid Certificate available. |
| Duration | 4 weeks |
| Time Commitment |
6-8hrs pwk |
| Assessment | Self paced. Assessable requirements for certificate option. |
| Platform | Coursera |
| Registration required | Will need to register with full name, email address & password. |